1. How Each Generation Shops in 2023 [New Data from Our State of ...
22 Jul 2022 · Two thirds of Gen Xers say they use their mobile phones most for online shopping, while 21% are on a computer and 9% use a table most frequently ...
Discover data from thousands of consumers that highlights the how, where, and why of each age group's purchasing decisions.
2. Consumer Insight: Generation X - FONA International
1 Apr 2019 · Generation X leads the demand for made-to-order or freshly prepared foods at grocery stores. 73% of Gen X shoppers have purchased prepared food ...
Click Here for the full report!
3. Gen X vs Y – Factors Shaping Consumer Behavior - ZillionDesigns
Generation X, born between 1964 and 1977 (44 million consumers), tended to be more independent minded. Meanwhile, Generation Y or millenniums are born between ...
Understanding consumer behavior from the highest populace of the two generations alive will enable marketers to design campaigns accordingly.
4. Learn the Essentials of Gen X Consumers | Collage Group
22 Jul 2021 · 1. Gen X (aged between 42-56 years old in 2021) are less diverse than Millennials and Gen Z, but they're significantly more diverse than ...
Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research.
5. Generation X Lifestyle and Buying Habits [Updated Jul 2023] - Oberlo
Recent statistics on consumer spending by generation show that Generation X's annual expenditure is the highest across all age groups in the United States.
A recent study on Generation X’s lifestyle and buying habits shows clothing and shoes and beauty products are the group’s most-purchased items online.
6. Generation Face-Off: Comparing Gen X, Y And Z Shopping Behaviors
17 May 2018 · They are among the most sophisticated and educated consumers today. In the U.S., 35% of Gen Xers hold degrees, whereas only 19% of millennials ...
Appeal to what gets your consumers most excited and inspired.
7. Gen X Online Shopping — Cracking the Code to This Demographic
11 Jan 2023 · According to a HubSpot report, 73% of Gen Xers prefer to purchase products in-store, but when they do shop online, 53% favor big-box retailers ...
Want to tap into the minds of Gen X customers? Learn how your #ecommerce brand can bolster your #supportcenter to drive #customerloyalty from this demographic with insights in our latest blog.
8. Gens under the lens: The Gen X consumer - Tearsheet
14 Dec 2021 · Behind Millennials, Gen X has the highest internet user rate globally, mostly spent on Facebook and video content consumption. Much of their ...
Tearsheet is running a new series, Gens Under the Lens. It’s a look into the evolving financial archetypes of the generations — from Boomers to Gen X to Millennials to Gen Z. We look at the current research into their beliefs and habits, giving a sharper view for marketers and product people to better understand what drives today’s financial services customers. … Continue reading "Gens under the lens: The Gen X consumer"
9. 5 Gen X Stats Marketers Need to Know - Marigold Engage by Sailthru
14 Jul 2023 · Similar to Gen Z and Millennials, Gen X consumers are increasingly interested in participating in loyalty programs. Some of the valued perks are ...
Businesses must demonstrate respect for consumer data privacy and clearly demonstrated value-adds in exchange for Gen X’s loyalty.
10. Understanding Generational Differences in Consumer Behavior
3 May 2023 · Generation X: This generation was born between 1965-1980. As consumers, they are more loyal to a specific brand and do not like to try and ...
Consumer behavior mainly includes consumers’ mental, emotional, and behavioral responses toward the buying pattern of products. There are several factors that influence consumer behavior, such as personal, social, cultural, and psychological.
11. How to win over… The misunderstood Generation X beauty consumer
1 Jun 2022 · Among all the beauty categories, Gen X tend to emphasis more on skin care, especially in the skin ageing category. “We are strongly in the anti- ...
With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the crucial Gen X consumer.
12. Marketing to Generation X: 10 Strategies for Businesses - Heymarket
17 Jun 2022 · On their way to making a well-informed purchase, Gen X consumers thoroughly research products and brands. To engage these potential customers ...
Discover how to market to Generation X with these 10 strategies. Learn about Gen X’s characteristics and how to reach them with your advertising.
13. Don't sleep on GenX - they're driving the consumer economy
18 Oct 2022 · Often overlooked, Gen X has quietly developed into a powerful consumer spending engine, which should earn them a spot on every marketer's radar.
GenX has been branded in many unfavorable ways - but are now the single largest driver of the U.S. economy.
14. [PDF] A Marketer's Guide to Reaching Each Consumer Generation | Data Axle
Baby Boomers are spending less as they retire, Generation X is more financially powerful than ever1, and Millennials are now building careers and families and ...
15. Understanding Gen X: Characteristics, Beliefs, & Marketing ...
7 Jun 2022 · We mentioned this earlier, but Gen X definitely wants you to remember it: they're self-reliant and autonomous. ... From being left alone due to ...
Generation X grew up on TV and print media, but that doesn't define their habits. Learn to connect with them as consumers.
16. Gen X: Hybrid Digital Consumers - Superb
22 Mar 2021 · Stereotyped as a forgotten generation, Gen Xers are said to be highly independent and resourceful. Despite having grown up with limited ...
Looking at Gen X as digital hybrid consumers, how this audience can be best included into digital marketing strategies & identifying common misconceptions.
17. UK The Generation X BPC Consumer Market Report 2019 - Mintel Store
Click here now for the most comprehensive market research reports on The Generation X BPC Consumer. In-depth, insightful, invaluable market intelligence.
18. Gen X Marketing + Selling Strategies (2022) | BigCommerce
They are born sometime between the years of 1965–1980, and are effectively a technological conduit between Baby Boomers and Millennials. To better understand ...
Are you marketing your products or services to Gen X? Learn how to successfully market (and sell) to customers born in this generation.
19. A life‐stage analysis of consumer loyalty profile - Emerald Insight
16 Mar 2012 · The findings demonstrate the significant effect of the life‐stage model, the Millennials and Generation X consumers included in similar life‐ ...
– This article aims to provide a comparison between the patterns of brand loyalty of five consumer groups – three groups of Millennials and two groups of Generation X consumers. To avoid reductionist generalizations, the study takes into account several market‐related situations – considering three types of products and two types of services, and investigates also the differences between the customer loyalty profile in two European Union countries with a different level of economic development: France and Romania., – Data were collected and analyzed in three main phases: first, secondary data have been analyzed to identify and formulate the research framework; second, a series of focus groups have been conducted with French and Romanian consumers; and third, 500 questionnaires have been applied in each of the two investigated countries., – The findings demonstrate the significant effect of the life‐stage model, the Millennials and Generation X consumers included in similar life‐stage groups displaying a highly similar pattern of brand loyalty behavior, and close preferences regarding the elements used for brand evaluation. On the other hand, the findings show important variations induced by the market‐related situations, and by the different level of economic development of the two investigated countries., – The findings of this study demonstrate the complexity of the brand loyalty effect and provide valuable insights into the brand loyalty behavior of five consumer groups both for academics and marketers., – This study demonstrates that the effect of consumer life‐stage on the brand loyalty behavior of various consumer groups is stronger than the inter‐generational effect. This effect is demonstrated both for product and service brands, considering several market situations.
20. The 'Jilted Generation': Why Are Businesses Ignoring Generation X ...
The 34-45 year age group known as Generation X now has a spending power greater than any other. Their average income is now higher than that of Baby Boomers and ...
Brands spend a great deal of time wringing their hands about the millennial generation – how to engage with them, how to retain their fickle loyalty.
21. Why Food Manufacturers Shouldn't Ignore Gen X Consumers
In fact, tech-savvy Gen Xers have the highest incomes after tax than any other generation and spend the most, according to a recent study. Of special note for ...
Gen X consumers spend as much as $2000 more on food annually than other generations. Food manufacturers need to appeal to this powerhouse consumer.
